Is Apple's future darker than it looks?

Monday, May 6, 2013

Is Apple's future darker than it looks?
On paper, Apple looks strong: this week, that beat Wall Street estimates, reporting $ 43.6 billion in revenue, compared with $ 39.2 billion in the same period last year. But in fact, Apple might not be as dominant as the numbers make it seem.

Apple Inc.
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In the earnings call this week, Apple CEO Tim Cook was asked what deals Apple plans on releasing this year - a question of Apple executives usually offer a timid response. Instead of dodging the question, Cook said that the company has "the software and services that I can not wait to introduce this fall and throughout 2014." Most worrying that the statement is not what he said, is what he does not: There was no mention of the new versions of hardware.

This is worrying because competitors like Samsung and HTC are launching new products, and Apple, if not do the same, they may lose the business. Consumers with contract upgrades may abandon plans to celebrate in the iPhone 5S and instead buy the Samsung Galaxy S4 or HTC One, two new Android smartphones incredible.

Of course, the failure of hardware Cook your statement does not mean that a hardware announcement will not come - in recent years, Apple has announced the iPhone at its annual Worldwide Developers Conference, which this year begins on June 10 - but doesn 't look good. Besides cooking hardware neglecting to mention, there is also this: Last year, Apple introduced its new iPad in the spring, but this year the company has yet to send invites to a press conference iPad.

Even if Apple does not release new hardware before, of course, not condemned, because it probably will announce other exciting developments at the conference. I, for one, hope that reveal iOS 7 - the next version of the mobile operating system that powers the iPhone, iPad and iPod touch. If iOS 7 offers a lot of new features, it is possible that consumers will put up with to see what the future iPads and iPhone 5S offer. Also, it's likely that Apple will discuss the next version of OS X, the operating system that powers its Mac computers

That said, the lack of new hardware in the changing world of technology is not going to be good for Apple. While the software is important, we are not at the point where software updates override the public's desire for new iPhones, iPads or other hardware. Also, if iOS 7 is disappointing, Apple's competitors can gain even more market share.
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